Brand
story

our

  • Business,
    as in life, is guided by a purpose. The imperative that drives us is to make this world a better place, to bring value to people, create a sustainable society and give back to planet earth.
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  • Our name Avaada
    means ‘a promise’. It is a commitment to building a bright future for all.
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  • Born from the Hindi word ‘VAADA’, it is a Promise of partnership, progress and wellbeing for all. A promise to stay true to our values.
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  • Our visual identity is a representation of our promise. It stems from the name and the idea of bond. It symbolises the coming together of ideas, technology & people. There is a sense of motion in the identity that is characteristic of forward movement & progress.
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  • The colour palette, blue and green, signifies nature, life & sustainability. Individually they have distinct characteristics; in unison it promises a brighter, sustainable future.
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